Our name SEHR GOODS General Supply Store, " Sehr Gut" is the name for the best school grade, a 1, or simply enormously good. By replacing "good" with "goods", the English term for goods, we have created a German x English expression which stands for very good products.
Our philosophy A unique shopping experience for classic, authentic products with a focus on design, quality and momentum.
During a trip to Japan we (Manfred Säck & Klaus Nolde) discovered a "General Store" in Harajuku / Tokyo, which we have never seen before in Europe. The product portfolio was quite clear, but very interesting, well selected and just enough for the daily needs.
We were quite impressed and quickly realized that this type of store was exactly what we wanted, but in a conventional store. Since our establishment in 1992, we have always had a keen interest in a variety of products and brands - not just focused exclusively on fashion.
Therefore, on the occasion of our 25th anniversary, the idea was born to create an online version of what we stand for as a company and as people. As a result, our product selection will be very personal and sometimes perhaps even unusual.