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The icon among alarm clocks
The design of the BC02 on the well-known AB 1, which was designed by Dietrich Lubs in 1987. The iconic yellow second hands have become a synonym for Braun's award-winning design history.
The sleek, easy-to-read dial and contrasting hands with luminous tips offer good legibility, and the quartz movement is quiet and precise. The addition of the snooze and light function significantly improves functionality.
The compact size and lightweight construction make it an ideal travel companion.
Braun & Dieter Rams
Braun and Dieter Rams have been closely connected since the 50s. When the architect Dieter Rams started working for Braun in 1955, he was actually only supposed to modernise the company premises. However, Erwin and Artur quickly recognized Braun Rams' talent and he was involved in the design process of the products. From 1961 to 1995 he headed the design department at Braun. Together with a team that included Dietrich Lubs, among others, they created pioneering electrical appliances of the 20th century.