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Die Gestalten Publishing House

Less and More (The Design Ethos of Dieter Rams)

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Less and More (The Design Ethos of Dieter Rams) by Die Gestalten Verlag

Dieter Rams was a designer for the manufacturer Braun for more than four decades, during which time he acquired a reputation as a leading industrial designer of the 20th century. With his clear and elegant designs, he has defined product design for decades and at the same time our basic understanding of design and its possibilities. Already in the early 1990s Dieter Rams established ten design rules ("Ten Commandments of Design"), which include innovation, utility, aesthetics, understanding, unobtrusiveness, honesty, durability, consistency, environmental friendliness and reduction. Therefore, it is always about less and more in the design language. The hardcover edition contains several hundred pictures of Rams products, but also sketches and models. Electric shavers and stereo systems from Braun are included, as well as chairs and shelving systems from Vitsœ, another Rams employer.

Less and More: The book

The book Less and More is published by Gestalten Verlag, it deals with the ethos of the designer Dieter Rams and is his final working collection, edited by Klaus Klemp and Keiko Ueki-Polet. Less & More was first published in October 2011, the hardcover (ISBN 978-3-89955-397-0) with 808 pages, measures 19 x 23 cm and is available in German and English.

In the Books & Magazines category of the online store you can also find the book Less but Better - Less but better about Dieter Rams.


  • 19 cm × 23 cm
  • Hardcover
  • 808 pages

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