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HIGHSNOBIETY: DEFINING THE ASPIRATIONAL IN THE AGE OF HYPE
The New Luxury provides the basic knowledge for brands, consumers and curious minds to learn more about the changing face of the luxury market. This is the story of how culture and commodity are intertwined to shape consumer values in the 21st century, with new interviews with industry leaders such as Kim Jones, Hiroshi Fujiwara and Yoon, case studies of the most important brands of the new luxury era and a foreword by Alexandre Arnault of RIMOWA and LVMH descendant.