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The Sehr Goods Hotel Key Tag is a tribute to the legendary Room 29 of the Chateau Marmont Hotel, which is considered the second home of many Hollywood stars and thus became the scene of some curious events over the past decades. Led Zeppelin rode Harleys through the lobby, James Dean jumped through a room, Jim Morrison fell off the roof ... Inspired by these stories and myths surrounding the Chateau and the room, Jarvis Cocker and Chilly Gonzales even dedicated an entire album to them.