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The BC03 one of Braun's design successes
The quartz alarm clock from the BC03 series features the yellow second hand, which has become a synonym for Braun's award-winning design success. The simple dial and hands with luminous tips ensure good legibility, and the quartz movement is precise and extremely quiet, so sleep is not disturbed.
The snooze and light function considerably improves the functionality of this watch.
Brown & Dieter Rams
Braun and Dieter Rams have been closely connected since the 50s. When the architect Dieter Rams started working for Braun in 1955, he was actually only supposed to modernise the company premises. However, Erwin and Artur quickly recognized Braun Rams' talent and he was involved in the design process of the products. From 1961 to 1995 he headed the design department at Braun. Together with a team that included Dietrich Lubs, among others, they created pioneering electrical appliances of the 20th century.