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Cotton socks with stretched fit and Stüssy writing.
That Shawn Stussy would one day produce casual streetwear, even he would probably not have thought possible. The passionate surfer started in 1980 in Laguna Beach to decorate self-built surfboards with his last name. He later prints the stylish lettering on shirts, pants and caps and sells the goods from his trunk - the beginning of a great story. After Frank Sinatra Jr. joined the company, the brand expanded to Europe in 1988 - and from there it conquered the whole world with its mix of surf and streetwear. Over time, it serves as a role model and inspiration for numerous new brands that are entering the market.