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That Shawn Stussy would one day produce casual streetwear, even he probably wouldn't have thought possible. In 1980, the passionate surfer started to decorate self-built surfboards with his surname in Laguna Beach. He later prints the stylish lettering on shirts, pants and caps and sells the goods from his trunk - the beginning of a great story. After Frank Sinatra Jr. joined the company, the brand expanded to Europe in 1988 - and from there it conquered the whole world with its mix of surf and streetwear. Over time, it serves as a role model and inspiration for numerous new brands that are entering the market.
