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Logo Modernism by Taschen Verlag: From the idea to corporate identity
We are familiar with the aesthetics of modern art, architecture and product design, which is reflected in bold glass constructions as well as in minimalist paintings. The era was marked by enormous progress in technology and science, and this was reflected artistically. People wanted to design their environment themselves much more than before, breaking with past conventions. But modernity has also had a major impact on graphic design, which has been less noticed so far. These effects are dealt with in the book, for which the author Jens Müller has collected some 6,000 trademarks from 1940 to 1980. He examines how modernist ideas ultimately led to the corporate identity of today's organizations. The publication examines the brands of small media companies as well as those of retail giants, airlines and galleries, and the comprehensive overview covers a wide range of industries. The outline deals with the three design categories effect, geometry and typography, which are further subdivided.
About the book Logo Modernism
The book "Logo Modernism" by Taschen Verlag was written by the authors Jens Müller and R. Roger Remington. It is published multilingually (German, English French) in hardcover format 24.6 x 37.2 cm and contains 432 pages (ISBN 978-3-8365-4530-3). The two authors are proven experts in the field. Jens Müller from Düsseldorf studied graphic design and has won international design awards. R. Roger Remington teaches design at the Rochester Institute of Technology (New York).